Brand Management

  • Nestle portfolio is split between two divisions: Retail & Institutional – with dedicated brand managers for each division as well as an additional Marketing Manager based out of Puerto Rico
  • Currently distribute products across the entire Caribbean Region as well as Panama
  • Multiple planning tools are used to ensure appropriate share of shelf, evaluate ROI, and to negotiate introduction of new items based on potential increased revenue  

Sales Execution

  • A dedicated sales force based out of Puerto Rico

Centralized Operations

  • Nestle inventory is managed just-in-time to ensure best possible shelf life at time of export – many markets have minimum shelf life requirements that we must comply with
  • Our logistics department manages all documentation and certificates necessary for export/import to individual markets

Notable Results

  • Double digit growth in 2015 across both retail and institutional platforms due to successful implementation of promotional activities
  • CAGR of 6% over the last 5 years