Brand Management

• Dedicated brand manager for entire Colgate portfolio
• A total of 18 markets currently being serviced
• Over 40 clients including distributors, retailers and wholesalers
• Dedicated In store supervisors program in strategic markets in order to gather market information, share of shelf presence and distribution
• Marketing calendars in place with top 9 key markets in order to support portfolio of brands in a consistent basis
• New products launches with support and activations at POs
• Pricing strategy by market according to each market situation and competition

Sales Execution

• Sales force in key markets – Bahamas, Curacao, Aruba, St. Maarten and Eastern Caribbean markets.
• For each market, a different go-to-market strategy is used to achieve optimal distribution of products
• Work closely with local distributors in order to identify new opportunities and gaps in the market.

Centralized Operations

• Colgate has over 200 products in the portfolio across 16 different brands including Colgate, Protex, Speed Stick, Palmolive, Ajax, Fabuloso, and Suavitel, which are managed from our warehouse in Miami and consolidated for our customers benefit.
• Robust inventory and safety stock so supply is consistent and reliable for our customers.

 

Notable Results

Growth of 7% over the last 4 years